Behind the Brand: Pokemon

Author: Betsy Rathburn

With cards, video games, and movies, Pokémon fans have a lot to love about this brand! In this title, readers are introduced to the history of Pokémon, including favorite games, characters, and more. Fact-filled text and crisp photos highlight the company's early years, present-day offerings, charitable giving, fan engagement, and more. Features map the brand's headquarters, profile an influential person associated with the brand, highlight sales, show off a fan event, and more. Readers will enjoy this fun foray into the famous Pokémon brand!

Australian Curriculum:
Economics and Business - Knowledge and Understanding

Published: September 2023
Reading Level: Primary
Pages: 32
Format: Hardback
Publisher: Bellwether Media
Product Category: Business & Economy / Bus/Econ: Media/Advertising